VIRTUALLY CRUISING
“The ever-changing FreedomoftheSeas.com sitelet is now giving guests more reasons to embark on a virtual visit of the line’s newest and most innovative cruise ship, Freedom of the Seas. Commissioned by Royal Caribbean, the successful sitelet, a joint effort by Arnold Worldwide and I-Q Interactive, features full-motion video, complete with three-dimensional renderings of the ship’s features folded into onboard scenes for a truly interactive, life-like experience. New content showcasing the ship’s innovative features has been revealed on a rolling basis beginning in July 2005 through the launch of Freedom of the Seas in May 2006.
Some of the newest content on the site is the interactive Art Preview. This area showcases all art onboard Freedom of the Seas, including information on the artists and in-progress pictures of these customized works. Freedom’s onboard art theme is “The Four Elements – Earth, Fire, Air and Water,” each of which the site will visually explore January through April. The sitelet features the Centrum, where the art will encompass all four elements.”